When Bruce Lee uttered these words, he may not have been referring specifically to marketing a business – and yet I can find no statement that better defines the philosophy of Velocimedia than this: Simplicity is the key to brilliance.
At Velocimedia, we believe strongly in clean, direct and efficient design. Sometimes, less really is more! That doesn’t mean your brochure or web site should be a spartan white page with black text and a a crummy picture. It should, however, be free of clutter, with a layout that helps deliver information in a creative, organized manner. White space creates breathing room for the content; freeing your reader from unnecessary distractions actually helps you get your message across. As Louis Sullivan put forth over 100 years ago, form follows function.
This is where Velocimedia comes in. Our combined 30+ years of experience in brand building, marketing and graphic design will help you build effective tools for your business that get right to the point. Our work always results in a polished, beautiful piece that manages to be both simple and sophisticated.
One of my favorite sites, Six Revisions, ran an article on this very topic, which they call “reductionism.” Though their focus is on web design and development, this philosophy can easily be applied to brochure design, branding and even everyday life. I highly recommend checking it out.