Say no to 1,000 things. Steve Jobs once said, “I’m as proud of what we don’t do as I am of what we do.”  He is committed to building products with simple, uncluttered design. And that commitment extends beyond products. From the design of the iPod to the iPad, from the packaging of Apple’s products, to the functionality of the Web site, in Apple’s world, innovation means eliminating the unnecessary so that the necessary may speak.

I find this interesting, because I’ve always conducted my own business this way. Our focus here at Velocimedia is on marketing, design and photography. More specifically, our clients are nimble, small businesses or sole proprietorships that are willing to invest in their business, take some risks and do things differently.  We don’t work with big corporations, and we never will — they’re too slow, too disorganized, and just plain “don’t get it.”

Principle 5 can be found in everything we do for our clients as well. Whether its a brochure or a web site, we don’t fill pages with marketing bullshit or worthless information. Everything we do has a reason. And more often than not, we leave things out for a reason too.

Don’t be a yesman. Its okay to say no to crummy ideas.

At Velocimedia, we believe strongly in clean, direct and efficient design. Sometimes, less really is more! That doesn’t mean your brochure or web site should be a spartan white page with black text and a a crummy picture. It should, however, be free of clutter, with a layout that helps deliver information in a creative, organized manner. White space creates breathing room for the content; freeing your reader from unnecessary distractions actually helps you get your message across. As Louis Sullivan put forth over 100 years ago, form follows function.

This is where Velocimedia comes in. Our combined 30+ years of experience in brand building, marketing and graphic design will help you build effective tools for your business that get right to the point. Our work always results in a polished, beautiful piece that manages to be both simple and sophisticated.

One of my favorite sites, Six Revisions, ran an article on this very topic, which they call “reductionism.” Though their focus is on web design and development, this philosophy can easily be applied to brochure design, branding and even everyday life. I highly recommend checking it out.

Marketing is a business accelerator. It attracts attention, builds employee morale, and ultimately, increases sales. Marketing is the aggressive, competitive spirit of a company, and it reflects the goals, hopes and aspirations of American business. Believe in your dreams, and trust us to help you get there.

At Velocimedia, we’re not interested in building a life raft for your company—but we will help you create a speed boat. We support small companies that not only dream large, but also take action to create success. Business is sink or swim, and there is no treading water. So if you are ready to jump in and put aggressive marketing to work for you, contact Velocimedia. You’ll find us in the deep end.

In business, it’s often hard to tell which came first, a great company or great marketing. We do know one thing for certain, and that is your brand only means what you make it mean—to your prospects, your customers, your suppliers, and your employees, with everything you say or do. Business leaders who have the courage to step outside themselves and embrace their customers’ perspective are usually rewarded with marketplace acceptance and growing sales. (We could make a bad pun here and say something like: “Those who don’t are just chicken.” We won’t do that.)

Whether you are the egg, or possibly chicken (from a marketing perspective, of course), Velocimedia an help. We can work with you to nurture your brand through any point in its development, or we can help you take that first big step into marketing without fear.