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	<title>Velocimedia</title>
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	<link>http://www.velocimedia.net</link>
	<description>Creative Design, Web Development, Photography, Branding &#38; Marketing Expertise</description>
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		<title>Simplicity is the key to brilliance</title>
		<link>http://www.velocimedia.net/content/133</link>
		<comments>http://www.velocimedia.net/content/133#comments</comments>
		<pubDate>Fri, 13 Aug 2010 23:56:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[At Velocimedia, we believe strongly in clean, direct and efficient design. Sometimes, less really is more! That doesn't mean your brochure or web site should be a spartan white page with black text and a a crummy picture. It should, however, be free of clutter, with a layout that helps deliver information in a creative, organized manner. White space creates breathing room for the content; freeing your reader from unnecessary distractions actually helps you get your message across. As Louis Sullivan put forth over 100 years ago, form follows function.]]></description>
			<content:encoded><![CDATA[<p>When <a href="http://en.wikipedia.org/wiki/Bruce_Lee" target="_blank">Bruce Lee</a> uttered these words, he may not have been referring specifically to marketing a business &#8211; and yet I can find no statement that better defines the philosophy of Velocimedia than this: <em>Simplicity is the key to brilliance.</em></p>
<p>At Velocimedia, we believe strongly in clean, direct and efficient design. Sometimes, less really is more! That doesn&#8217;t mean your brochure or web site should be a spartan white page with black text and a a crummy picture. It should, however, be free of clutter, with a layout that helps deliver information in a creative, organized manner. White space creates breathing room for the content; freeing your reader from unnecessary distractions actually helps you get your message across. As <a href="http://en.wikipedia.org/wiki/Louis_Sullivan" target="_blank">Louis Sullivan</a> put forth over 100 years ago, <em>form follows function.</em></p>
<p>This is where Velocimedia comes in. Our combined 30+ years of experience in brand building, marketing and graphic design will help you build effective tools for your business that get right to the point. Our work always results in a polished, beautiful piece that manages to be both simple and sophisticated.</p>
<p>One of my favorite sites, <a href="http://www.sixrevisions.com" target="_blank">Six Revisions</a>, recently ran an article on this very topic, which they call <a href="http://sixrevisions.com/web_design/reductionism-in-web-design/" target="_blank">&#8220;reductionism.&#8221;</a> Though their focus is on web design and development, this philosophy can easily be applied to brochure design, branding and even everyday life. I highly recommend checking it out.</p>
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		<title>How long can you tread water?</title>
		<link>http://www.velocimedia.net/content/19</link>
		<comments>http://www.velocimedia.net/content/19#comments</comments>
		<pubDate>Thu, 23 Jul 2009 04:15:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.velocimedia.net/?p=19</guid>
		<description><![CDATA[There is a school of thought that says: “In business, there is no treading water. You either swim for shore or you are simply drowning slowly.” At Velocimedia, we’re not interested in building a life raft for your company—but we will help you create a speed boat. We support small companies that not only dream large, but also take action to create success. Business is sink or swim, and there is no treading water.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="Speedboat" src="http://www.velocimedia.net/images/speedboat-440.jpg" alt="" width="440" height="180" /></p>
<p>There is a school of thought that says: “In business, there is no treading water. You either swim for shore or you are simply drowning slowly.” At Velocimedia, we’d prefer to help you be beachside, waiting on the cabana-boy to bring another round of drinks, and faced with the decision to tan your front or your back. Getting to this comfortable position however, takes an investment of time, money, and just as importantly, trust.</p>
<p>Marketing is a business accelerator. It attracts attention, builds employee morale, and ultimately, increases sales. Marketing is the aggressive, competitive spirit of a company, and it reflects the goals, hopes and aspirations of American business. Believe in your dreams, and trust us to help you get there.</p>
<p>At Velocimedia, we’re not interested in building a life raft for your company—but we will help you create a speed boat. We support small companies that not only dream large, but also take action to create success. Business is sink or swim, and there is no treading water. So if you are ready to jump in and put aggressive marketing to work for you, contact Velocimedia. You’ll find us in the deep end.</p>
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		<title>Web Site for Herman&#8217;s Pallets</title>
		<link>http://www.velocimedia.net/content/125</link>
		<comments>http://www.velocimedia.net/content/125#comments</comments>
		<pubDate>Sat, 21 Mar 2009 16:36:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[Peter C. Herman, Inc is New York&#8217;s largest manufacturer of new and recycled wood crates, boxes and pallets. The design of their web site evokes a rich wood feeling via a mocha color scheme and natural colors.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hermanspallets.com">Peter C. Herman, Inc</a> is New York&#8217;s largest manufacturer of new and recycled wood crates, boxes and pallets. The design of their web site evokes a rich wood feeling via a mocha color scheme and natural colors.</p>
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		<title>Web site for Phoenix Ascent Wellness Center</title>
		<link>http://www.velocimedia.net/content/120</link>
		<comments>http://www.velocimedia.net/content/120#comments</comments>
		<pubDate>Tue, 17 Feb 2009 22:40:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[counseling]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[wellness]]></category>

		<guid isPermaLink="false">http://www.velocimedia.net/?p=120</guid>
		<description><![CDATA[A web site and advertising campaign for Phoenix Ascent Wellness Center.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.phoenixascent.org">Phoenix Ascent</a> is a unique counseling center that helps its clients overcome whatever challenges they may be facing. They promote growth to a better life, with more vitality and self-confidence and with less fear, stress and anger. Velocimedia was responsible for the branding and development of Phoenix Ascent&#8217;s web site and their advertising campaign.</p>
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		<title>Web site for Larijames Salon &amp; Spa</title>
		<link>http://www.velocimedia.net/content/118</link>
		<comments>http://www.velocimedia.net/content/118#comments</comments>
		<pubDate>Tue, 17 Feb 2009 22:37:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[salon]]></category>
		<category><![CDATA[spa]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.velocimedia.net/?p=118</guid>
		<description><![CDATA[Web site for a local salon.]]></description>
			<content:encoded><![CDATA[<p>A web site developed for Larijames Salon &amp; Spa. Larijames relied on Velocimedia for branding, promotions and design during their expansion as they transitioned to a higher-end clientele.</p>
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		<title>Web Site &amp; Direct Mail Campaign for Just Press Print</title>
		<link>http://www.velocimedia.net/content/116</link>
		<comments>http://www.velocimedia.net/content/116#comments</comments>
		<pubDate>Tue, 17 Feb 2009 22:34:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[mailer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[printer]]></category>

		<guid isPermaLink="false">http://www.velocimedia.net/?p=116</guid>
		<description><![CDATA[A successful awareness-building campaign for a new digital printer.]]></description>
			<content:encoded><![CDATA[<p>We built this brand from the ground up, and helped launch an entirely new company. This project included a logo design, branding, market research, advertising, brochure design and an entirely new ecommerce web site.</p>
]]></content:encoded>
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		<title>Signal Corps Museum Ads</title>
		<link>http://www.velocimedia.net/content/106</link>
		<comments>http://www.velocimedia.net/content/106#comments</comments>
		<pubDate>Tue, 17 Feb 2009 22:28:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.velocimedia.net/?p=106</guid>
		<description><![CDATA[An ad series promoting the little-known Signal Corps Museum at Fort Gordon, Georgia.]]></description>
			<content:encoded><![CDATA[<p>An ad series promoting the little-known Signal Corps Museum at Fort Gordon, Georgia.</p>
]]></content:encoded>
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		<title>Brochure for Chess Korps</title>
		<link>http://www.velocimedia.net/content/104</link>
		<comments>http://www.velocimedia.net/content/104#comments</comments>
		<pubDate>Tue, 17 Feb 2009 22:23:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[chess]]></category>

		<guid isPermaLink="false">http://www.velocimedia.net/?p=104</guid>
		<description><![CDATA[Brochure for the classic game of Chess, played with highly detailed AFV models.]]></description>
			<content:encoded><![CDATA[<p>The game of chess has been played for centuries, testing the minds of board game strategists all around the world. Chess Korps provides you with the opportunity to play out this classic game using one-of-a-kind playing pieces representing the great armored fighting vehicles of the Second World War.</p>
<p>Since Chess Korps is a luxury product, the brochure needed to reflect the premium quality product with detailed photographs and quality printing. Velocimedia designed a brochure with rich, warm colors, striking and accurate imagery and easy-to-read product details.</p>
]]></content:encoded>
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		<title>Brochure for Ballantyne Auto Service</title>
		<link>http://www.velocimedia.net/content/102</link>
		<comments>http://www.velocimedia.net/content/102#comments</comments>
		<pubDate>Tue, 17 Feb 2009 22:19:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[car]]></category>

		<guid isPermaLink="false">http://www.velocimedia.net/?p=102</guid>
		<description><![CDATA[A rack brochure to announce Ballantyne's new auto service and collision center.]]></description>
			<content:encoded><![CDATA[<p>A rack brochure to announce Ballantyne&#8217;s new auto service and collision center.</p>
]]></content:encoded>
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		<title>Web site for Armor Plate Press</title>
		<link>http://www.velocimedia.net/content/99</link>
		<comments>http://www.velocimedia.net/content/99#comments</comments>
		<pubDate>Tue, 17 Feb 2009 22:16:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[Publisher]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[WWII]]></category>

		<guid isPermaLink="false">http://www.velocimedia.net/?p=99</guid>
		<description><![CDATA[A website for a niche-market publisher, designed to promote online sales.]]></description>
			<content:encoded><![CDATA[<p>Armor Plate Press is a niche market publisher that specializes in books that feature  photographs               of the vehicles, aircraft and weapons systems of World War II. They also publish books and a quarterly magazine that focuses on unique WWII  topics, particularly               armored vehicles, aircraft, artillery and small arms.</p>
]]></content:encoded>
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