Creative Design, Web Development, Photography, Branding & Marketing Expertise

Simplicity is the key to brilliance

13. Aug, 2010 ·0

At Velocimedia, we believe strongly in clean, direct and efficient design. Sometimes, less really is more! That doesn’t mean your brochure or web site should be a spartan white page with black text and a a crummy picture. It should, however, be free of clutter, with a layout that helps deliver information in a creative, organized manner. White space creates breathing room for the content; freeing your reader from unnecessary distractions actually helps you get your message across. As Louis Sullivan put forth over 100 years ago, form follows function.

Categories: Design, Marketing

How long can you tread water?

22. Jul, 2009 ·0

There is a school of thought that says: “In business, there is no treading water. You either swim for shore or you are simply drowning slowly.” At Velocimedia, we’re not interested in building a life raft for your company—but we will help you create a speed boat. We support small companies that not only dream large, but also take action to create success. Business is sink or swim, and there is no treading water.

Categories: Marketing

The chicken and the egg

13. Feb, 2009 ·0

In business, it’s often hard to tell which came first, a great company or great marketing. We do know one thing for certain, and that is your brand only means what you make it mean—to your prospects, your customers, your suppliers, and your employees, with everything you say or do. Business leaders who have the courage to step outside themselves and embrace their customers’ perspective are usually rewarded with marketplace acceptance and growing sales. (We could make a bad pun here and say something like: “Those who don’t are just chicken.” We won’t do that.)

Categories: Marketing