The chicken and the egg

This guy walks into a doctor’s office and says: “Hey Doc, you gotta’ help my family!”
And so the Doc says: “What’s the problem?”
The guy answers: “It’s my brother, he’s crazy, he thinks he’s a chicken.”
To which the doctor responds: “So, why don’t you have him committed?”
And the guy says: “We would, but we need the eggs.”
In business, it’s often hard to tell which came first, a great company or great marketing. We do know one thing for certain, and that is your brand only means what you make it mean—to your prospects, your customers, your suppliers, and your employees, with everything you say or do. Business leaders who have the courage to step outside themselves and embrace their customers’ perspective are usually rewarded with marketplace acceptance and growing sales. (We could make a bad pun here and say something like: “Those who don’t are just chicken.” We won’t do that.)
Whether you are the egg, or possibly chicken (from a marketing perspective, of course), Velocimedia an help. We can work with you to nurture your brand through any point in its development, or we can help you take that first big step into marketing without fear.
